Urban fashion without bordres
15% off on your first order.
Free Shipping for new customers
Summer sale
Summer sale
New collections every time
Previous slide
Next slide

PraaaA! | Privacy Policy

This Privacy Policy outlines how Praaaa Multimedia Studios, a company incorporated under the laws of Lagos, Nigeria (“PraaaA!”, “we”, “us”, or “our”), handles personal information collected through our digital properties that link to this Privacy Policy, including our website (www.praaaaempire.com) and PraaaA’s mobile application (collectively, the “Service”). At PraaaA!, we value your privacy and aim to be transparent about our privacy practices, including how we handle your personal information. This Privacy Policy details how we collect, use, share, and process the personal information of users in connection with our Service

What Information do we collect?

As we provide and enhance our products and services, we collect your personal information for the purposes outlined in this Privacy Policy. Here are the types of personal information we collect:

Account and Profile: To create and manage your PraaaA! account, we may collect your mobile phone number or email address as the login credentials for your account. If you choose to sign up or log in via external third-party services, such as Facebook or Google, you agree that we may collect your profile photo, username, and email address associated with the relevant third-party service provider.

Purchases: To complete transactions and fulfill orders, we collect data related to your order on the Service (e.g., transaction history), payment information required to complete the transaction (e.g., payment card number or other third-party payment information required for payment), your shipping address (e.g., city, province, country of residence, postal code), and recipient contact information (e.g., name, mobile phone number).

Customer Support Activity: When you communicate with our customer service team through customer support functions, social media, or any other means, we will collect your communication history with us as part of our ongoing effort to improve customer service and support. With your permission, we may record phone conversations between you and our customer support team. You can ask our customer support team to stop recording at any time during the phone conversations

User-generated Content: This includes profile pictures, photos, images, videos, audio, comments, questions, messages, and other content or information that you generate, transmit, or otherwise make available on the Service, as well as associated metadata.

Promotion and Event Participation: We collect information that you actively share when you participate in a contest, promotion, or survey, such as contact information provided when you enter a sweepstakes, contest, or giveaway through the Service. We use this information to notify you of a win, verify your identity, and/or send you a prize. In some cases, we may require additional information as part of the participation process, such as your desired prize selection. Participation in such sweepstakes and contests is voluntary. We recommend that you read the rules and other relevant information for each sweepstake and contest that you enter.

Marketing Communications: We collect information about your preferences for receiving marketing communications from us as well as your interactions with them.

Other Data: We will use other data that you provide as described in this Privacy Policy or for any other purpose disclosed to you at the time we collect your information.

Information from third-party sources

We may combine the personal information that we receive from you with personal information that we obtain from other third-party sources, such as:

Data Providers: Information services and data licensors that provide demographic and other information, which among other purposes help us detect fraud.

Our Affiliate Partners: Affiliate network providers and publishers, influencers, and promoters who participate in our paid affiliate programs.

Marketing Partners: Joint marketing partners and event co-sponsors.

Public Sources: Government agencies, public records, and other publicly available sources.

Other Third-Party Services: We may obtain your information from other third-party services, such as

  • Social Media Services: From which we may collect information such as your username, profile picture, and email address associated with the relevant third-party service provider, if you choose to register or log in on the Service using said third-party service.

  • Logistics Service Providers: To effectively complete order fulfillment, we will obtain your logistics information from logistics providers, such as delivery progress and delivery address.

Information Collected Automatically

To enhance your experience with our services and support the other purposes for which we collect personal information, we, our service providers, and our business partners may automatically record information about you, your computer, or mobile device and your interactions with the Service, our communications, and other online services over time, such as:

  • Device Data: Information about the device you use to access the Service, such as device model, operating system information, language settings, unique identifiers (including identifiers used for advertising purposes).

  • Service Usage Information: Information about your interactions with the Service, including the pages you view, the duration on a page, the source from which you arrived at the page, your interactions with the page, whether you opened our emails, and whether you clicked the links within our emails.

  • Location Information: Information about your approximate location based on your IP address.

  • Cookies and Similar Technologies: We use cookies and similar technologies to measure and analyze how you use the Service, including the pages you view and how you interact with the content. Cookies and similar technologies are also used to enhance your experience with the Service, improve the Service, display advertisements to you, and measure the effectiveness of advertising and other content. We and our partners also use cookies to promote the Service on other websites. Web beacons are very small images or pieces of data embedded in an image, also known as “pixel tags” or “clear GIFs”, that recognize cookies, the time and date the page was viewed, a description of the page on which the pixel tag was placed, and similar information from your computer or device. Some of these tools may enable us or third parties to collect information about how you act with our and other websites over time. To learn how to disable certain cookies, please read our Cookie and Similar Technologies Policy.

How and why we use your information?

At PraaaA!, we use the personal information we collect for various purposes, including developing, improving, supporting, and providing the Service, and ensuring compliance with our Terms of Use. Here are the specific ways we use your personal information:

Create and Maintain Your Account: We use your personal information to create and maintain your user profile on the Service and enable security features (e.g., sending security codes via email or SMS).

Orders and Delivery of Products and Services: We use your personal information to receive and process orders, deliver products and services, process payments, and communicate with you regarding orders, products, services, and promotional offers.

Improve and Optimize Services and Troubleshooting: We use your personal information to optimize features, analyze performance metrics, fix errors, and improve the Service and our business. This may include creating aggregated or anonymized data based on the personal information we collect.

Anonymized Information: We may anonymize your information so that it cannot reasonably be used to infer information about you or be linked to you. We may use such anonymized information for any purpose, but only to the extent permitted by applicable laws. We will maintain and use such information in anonymized form and will not attempt to re-identify it, except solely for verifying our anonymization process meets legal requirements.

Personalize Your Experience: We use your personal information to recommend features, products, and services that may interest you and to personalize your experience with the Service.

Communicate with You and Provide Customer Support: We use your personal information to communicate with you (e.g., announcements, updates, security alerts, support, and administrative messages) and provide customer support for your requests, questions, and feedback.

Sweepstakes, Contests, and Other Promotions and Events: We may use your user profile picture and account information to identify you in related promotions and events and facilitate your invitations to friends or contacts to join the Service.

Marketing: With your consent or as otherwise permitted by applicable law, we and our service providers may use your personal information for marketing purposes. We may send you direct marketing communications and abandoned cart reminders. You may opt out of our marketing communications or abandoned cart reminders as described in the “Your Controls and Choices” section below.

Interest-based Advertising: We, our service providers, and our third-party advertising partners may use your personal information for interest-based advertising purposes. We follow the Self-Regulatory Principles for Online Behavioral Advertising set forth by the Digital Advertising Alliance (DAA). You can learn more about interest-based advertising and your opt-out choices here.

Fraud Prevention and Security: We use your personal information to prevent, detect, investigate, and respond to fraud, unauthorized access to or use of the Service, violations of the Terms of Use and Policies, or other misconduct.

Compliance and Legal Obligations: We may use your personal information to comply with applicable laws, including responding to lawful requests and legal processes (e.g., subpoenas or requests from government authorities). We also use it to protect our rights, privacy, safety, or property, as well as those of you and other users. This includes introducing and defending legal claims, auditing internal processes for compliance with legal requirements, enforcing our terms and conditions, and preventing, identifying, investigating, and deterring fraudulent, harmful, unauthorized, unethical, or illegal activities, including cyberattacks and identity theft.

Legal Claims Based on Your Consent: In some cases, we may specifically ask for your consent to collect, use, or share your personal information, where required by applicable law.

Cookies and Similar Technologies: We use cookies and similar technologies for technical operations, performance enhancement, advertising, and analytics. For more information about cookies and how we use them, please read our Cookie and Similar Technologies Policy.

How and why we share your information?

At PraaaA!, we prioritize your privacy. We may share your personal information with the following parties to provide better services, personalized advertising and marketing communications, protect your rights, and comply with legal requirements:

Affiliates: To fulfill orders, we may share your personal information related to order fulfillment (e.g., shipping address, contact information) with our subsidiaries and affiliates. Other unrelated personal information will not be shared. These entities follow the same practices described in this Privacy Policy or practices at least as protective.

Service Providers: Third parties that provide services on our behalf or help us operate the Service or our business (e.g., hosting, IT, customer support, email delivery, order fulfillment, marketing, consumer research, and website analytics). These providers have access only to the personal information needed to perform their functions and services, and we require them not to use such information for other purposes.

Payment Processors: Any payment card information you use to make a purchase on the Service is collected and processed directly by our payment processors.

Advertising and Analytics Partners: Third-party advertising, marketing, and analytics companies for interest-based advertising and analytics purposes as described in our Cookie and Similar Technologies Policy. For additional information and to learn about your opt-out choices, see the Your Controls and Choices section and the Cookie and Similar Technologies Policy.

Third Parties Designated by You: We may share your personal data with third parties where you have instructed us or provided your consent. This includes sharing the personal information required for the services you request with third parties designated by you. When you use third-party sites or services, their own terms and privacy policies will govern your use.

Business and Marketing Partners: Third parties with whom we co-sponsor events or promotions, jointly offer products or services, or whose products or services may interest you.

Professional Advisors, Authorities, and Regulators: We may share your information with our professional advisors (e.g., lawyers, auditors, bankers, and insurers), in response to legal processes (such as those issued by courts or authorities in your country of residence), and with other parties to enforce our agreements or policies, protect the rights, property, and safety of PraaaA!, users, and others, and to detect, prevent and address fraud, violations of PraaaA!’s Terms of Use, other illegal activities, and security issues.

Business Transferees: Acquirers and other relevant participants in business transactions (or negotiations or due diligence for such transactions) involving a corporate divestiture, merger, consolidation, acquisition, reorganization, sale, or other disposition of all or any portion of the business or assets of, or equity interests in, us or our affiliates (including in connection with a bankruptcy or similar proceedings).

Merchandise Partners/Other Users: We may share product reviews you leave, reasons for returns or refunds, and customization information for customized/personalized items with merchandise partners. Additionally, when you make a purchase, we may share recipient information (e.g., name and address), communication history with our customer service team, and order information with the merchandise partner to fulfill your order. The merchandise partner will not receive your payment information.

Data Storage: The data of PraaaA! Canadian users will be stored by default in the infrastructure of Microsoft Azure or a similar cloud service provider in the United States. As a global shopping destination, PraaaA! may engage service providers in other countries and share your personal information with them for purposes such as fulfilling your order. We ensure that all transfers of personal data comply with applicable legal requirements.

Please note that, in using our Services, you may share personal information with others; for example, when other users view items on PraaaA!, they may see item reviews you left. They will not see your profile photo and name if you hide them when leaving reviews.

Your Controls and Choices

Subject to certain exemptions, you may have the following rights regarding the personal information we collect about you. You may exercise these rights by submitting a request via our web form dedicated to data subject requests or by contacting us using the information below. Please note that if you withdraw your consent to our use of certain personal information, PraaaA! may no longer be able to provide services to you or interact with you.

Your Right of Access: Upon your written request, subject to certain exceptions, we will inform you of the existence, use, and disclosure of your personal information and provide you with a copy of that personal information within the timeframes provided by law. We try to respond to all legitimate requests within one month. Occasionally, it could take longer if your request is particularly complex or you have made a number of requests. In such cases, we will notify you and keep you updated. Depending on the scope of your request, or if you require additional copies, we may need to charge a reasonable fee.

Your Right to Rectification: If the personal information we hold about you is inaccurate or incomplete, you are entitled to have it rectified. If you are entitled to rectification and we’ve shared your personal information with others, we will let them know about the rectification where possible and where this would not involve disproportionate effort. If you ask us, where possible and lawful, we will also tell you who we have shared your personal information with so you can contact them directly.

Your Right to Be Forgotten: You have the right to control the dissemination of your personal information. You may request that we de-index (i.e., delist from search results) any hyperlinks associated with your name that provide access to your personal information if the underlying dissemination of your personal information contravenes the law or a court order, or if it causes serious injury to your reputation or privacy. This includes your right to re-index (i.e., list in search results) any hyperlinks associated with your name to prevent the perpetuation of serious injury to your reputation or privacy. You can contact us for assistance in changing, updating, or deleting personal information previously provided to us. We will take a reasonable amount of time to process your request.

Your Right to Restrict Processing: You can ask us to “block” or suppress the processing of your personal information in certain circumstances, such as where you contest the accuracy of that personal information or where you object to one of our collection or processing activities. If you are entitled to restriction and we’ve shared your personal information with others, we will let them know about the restriction where possible. If you ask us, where possible and lawful, we will also tell you who we’ve shared your personal information with so you can contact them directly.

Withdrawing Consent: Subject to legal and contractual requirements, you may refuse or withdraw your consent to certain identified purposes at any time by contacting our Data Protection Officer. If you refuse or withdraw your consent, we may not be able to provide you with certain services or information that may be of value to you.

Declining to Provide Information: We need to collect personal information to provide certain services. However, you may decline to provide some of the information requested by our Services. If you do not provide the information we identify as required or mandatory, we may not be able to provide those services.

Your Right to Request Information About Data Processing: You may contact us to request information about our data processing activities, including what personal information was collected from you and how it is being processed by us. You may ask us to clarify the categories of persons that have access to your personal information and the applicable retention period for that information.

Opt-Out from Marketing Communications: To manage your preferences or opt-out of marketing communications, you can take any of the following actions:

  • Email Promotional Offers: If you no longer wish to receive emails from us regarding special promotions or offers, follow the unsubscribe options at the bottom of each email.

  • Mobile Promotional Offers: When you provide us with your mobile phone number for marketing purposes, we may send you marketing alerts via text message. Standard data and messaging rates will apply. If you no longer wish to receive mobile marketing alerts from us, follow the instructions in these messages or reply “stop” to any alerts we send. You can continue to use PraaaA! even if you stop authorizing mobile promotional offers.

  • Push Notifications: You may receive push notifications when you use the mobile app. To adjust push notification settings, including turning them off, do so in your mobile device’s notification settings.

  • Change Settings for Cookies and Similar Technologies: Most browsers let you remove or reject cookies. To do this, follow the instructions in your browser settings. Many browsers accept cookies by default until you change your settings. Please note that if you disable cookies, the Service may not work properly. For more information about cookies, including how to see what cookies have been set on your browser and how to manage and delete them. You can also configure your device to prevent images from loading to prevent web beacons from functioning.

Links to Third-Party Platforms: The Service may contain links to websites, mobile applications, and other online services operated by third parties. Our content may also be integrated into web pages or other online services not associated with us. If you choose to connect to the Service through your social media account or another third-party platform, you may be able to use your account settings with that platform to limit the information we receive from it. However, these links and integrations are not an endorsement of, or representation that we are affiliated with, any third party. We do not control third-party websites, mobile applications, or online services, and are not responsible for their actions. We encourage you to read the privacy policies of the other websites, mobile applications, and online services you use. If you revoke our ability to access information from a third-party platform, that choice will not apply to information we have already received from that third party.

Do Not Track: Some Internet browsers may be configured to send “Do Not Track” signals to the online services that you visit. Currently, we do not respond to “Do Not Track” or similar signals. To find out more about “Do Not Track,” 

Minors: If you are under 18, or the age of majority in the jurisdiction where you reside, you may use the Service only with the consent of or under the supervision of your parent or legal guardian. If we learn that we have collected personal information from a child without the consent of the child’s parent or guardian as required by law, we will delete it. If you are a parent or guardian and believe we have collected your child’s personal information in violation of the law, please contact us, using the contact details provided below.

Updates to this Privacy Policy

We may change this Privacy Policy from time to time. If we make changes, we will notify you by revising the date at the top of the policy and, in some cases, we may provide you with additional notice (such as by adding a statement to our homepage or sending you an email notification). We encourage you to review this Privacy Policy regularly to stay informed about our information practices and the choices available to you.

If you have any questions about this Privacy Policy or our information practices, please contact our Data Protection Officer using the contact information below:

Data Protection Officer Email: office@praaaaempire.com Mailing Address: PraaaA! Inc.

Complaints: You may submit a complaint regarding our privacy practices by contacting our Data Protection Officer. If you are not satisfied with our response, you may contact your local data protection authority.

Effective Date: This Privacy Policy is effective as of May 21, 2024.

Contact Us

If you have any questions or comments about our Privacy Policy or the terms mentioned, you can contact us at any time:

  • Email: Send an email to PraaaA’s Data Protection Officer at privacy@praaaaempire.com
  • Postal Mail: Send a letter to the following address: PraaaA! Multimedia Studios, 40 Ojuelegba Road, Yaba, Lagos 101283